Expertise that drives real results.

Don't settle for generic advice that misses the mark. Our team brings deep, specialized knowledge of the A&D sector, combining industry insights with proven strategic expertise. Unlock your strategic potential with recommendations that optimize your investment and amplify your market impact.


Learn more about how we work, below.

  • Identify Your Challenge

    Whether you need to restructure your sales team, revamp your showrooms, polish your leadership skills or establish yourself as a recognized industry authority, we’re here to support you and your organization’s success.

  • Find Your Expert

    We’ve tapped some of the industry’s top talent to deliver on-demand consulting expertise that’s tailored to A&D audiences and rooted in a thorough understanding of the broader market realities. Through targeted collaborative sessions, you’ll get expert guidance and solutions to your most critical challenges—without the overhead of full-time hires or long-term consulting contracts.

  • Schedule Your Session

    Choose the time that works best for you and book a video consultation. You’ll receive guidance on how best to prepare for your session as well as specific recommendations for next steps at the close. Need more support? Schedule additional sessions or elect to work with our concierge services team to help execute your plan.

Creative Marketing + Content Development

Differentiate your brand in the marketplace, aligning your story with what truly matters to architects and designers to drive new customer acquisition.

Danielle LeComte

SUPPORT FOR
Digital Strategy, E-Commerce, Site Optimization, User Experience

Danielle LeComte

With over 20 years of experience, Danielle specializes in crafting seamless digital experiences for agencies, B2C and B2B brands, designers, and non-profits. Combining technical expertise with a strategic mindset, she builds scalable, high-performance products that drive engagement and business growth.


AVAILABLE SESSIONS

  • Site Performance & Optimization (1hr)

  • E-Commerce Strategy & Conversion Optimization (1hr)

  • Technical Audit & Roadmap Planning (1hr)

  • Custom Web Solutions & Platform Strategy (1hr)

Sales Strategy + Market Positioning

We empower sales teams to reignite market engagement through tailored training and strategic coaching, equipping them to build authentic, lasting relationships with A&D professionals.

Leveraging market analysis and research to inform and refine positioning and growth strategies, we help businesses scale with clarity and confidence..

SUPPORT FOR
Sales Enablement,
Leadership and Career Coaching

Sarah Roorda

WYN Founder and industry veteran with extensive experience in sales, marketing, and innovation within in the architecture and design industry. Sarah is known for delivering engaging presentations, coaching teams toward success and developing data-driven strategies to drive growth. She’s adept at leveraging research and insights to solve complex organizational challenges, with a proven track record of collaboration, team building, and thought leadership.

AVAILABLE SESSIONS

  • 1:1 Performance Coaching (1hr)

  • Defining KPIs for Accelerated Performance (1hr)

  • Developing Your National Account Strategy (1hr)

  • Sales Enablement: Shape Your Team's Future Success (1hr)

SUPPORT FOR
Organizational Planning
and Market Strategy

Paige Fisher

Paige founded Match Lab Recruiting® with the intent of changing the perception of recruitment agencies. Match Lab partners with innovative industry disruptors and strategically builds businesses by learning everything about their company, culture and industry and partners to explore new possibilities for growth. As one of top recruiters in the building materials space, Match Lab has a unique perspective on market trends and scaling teams.


AVAILABLE SESSIONS

  • Strategic Hiring Blueprint (1hr)

  • Compensation and Benefits Benchmarking (1hr)

  • Culture-Driven Talent Acquisition (1hr)

  • Scaling Leadership for Growth (1hr)

Palettes, Objects + Spaces

Bring brand stories to life through immersive experiences. Considered details that are carefully considered to evoke emotion, foster connection, and elevate brand experiences.

SUPPORT FOR
Product Design + Development,
Product Roadmapping, DfM

Patrick Fricke

Patrick is an Industrial Designer with 17 years of experience in the Contract Furniture industry, specializing in both standard and custom product development. His work spans Fortune 100 and 500 companies, with several of his designs remaining in production nearly two decades after launch.

Rooted in a deep understanding of people, places, and products, Patrick takes a human-centered approach to design.

AVAILABLE SESSIONS

  • Bespoke Concept Development (1hr)

  • Functional Feasibility Review: Ensure Your Design is Practical & Ready for Production (1hr)

  • Materials & Form Exploration: Refine Your Design with the Right Materials (1hr)

  • Modular & Scalable Design Thinking: Design for Growth (1hr)

  • Vision & Storytelling Workshop: Aligning Product Development to Brand Narratives (1hr)

SUPPORT FOR
Immersive Showroom + Tradeshow Design, Retail Strategy

Katie Battaglia

Creative & Interior Design Director with 20+ Years Experience in Commercial Interiors & Architecture. Throughout her career, Katie has led complex, multifaceted projects that pushed the boundaries of design and materials. Her approach is rooted in blending creative vision with practical execution, ensuring aesthetic appeal and functionality.

Katie’s consulting sessions are designed for manufacturers and distributors, looking for expert guidance to refine their design strategy, optimize showroom and trade show experiences, and ensure smooth project execution.

AVAILABLE SESSIONS

  • Showroom & Trade Show Experience: Maximize Your Impact (1hr)

  • Finding the Right Space: Make the Best Choice, Fast (1hr)

  • Project Coordination Made Simple: Streamline Your Build-Out (1hr)

  • Product & Palette Review: Make Your Collection Stand Out (1hr)

We’ve sourced talent from brands like

  • Fireclay Tile

  • Gensler

  • Steelcase

    Steelcase

  • Porcelanosa

    Porcelanosa

  • KI

    KI

  • Nemo Tile

    Nemo Tile

  • Kohler

    Kohler

  • Studios Architecture

    Studios

Need something else?
Let’s chat.

If you’re interested in partnering together, we would love to hear more about your brand and team.

If you have a challenge not listed here, let’s discuss it. We’ll be upfront about whether our expertise aligns with your brand’s needs, but we’re also well-connected and might know someone who can help.

Reach out to hello@the-wyn.com, and we’ll respond promptly.