Sarah Roorda

Founder + Lead Strategist
The WYN

WYN Founder and industry veteran with extensive experience in sales, marketing, and innovation within in the architecture and design industry.

Sarah is adept at coaching teams toward success as well as leveraging research and insights to solve complex organizational challenges.

Sarah’s sessions are designed for sales leaders looking to scale their teams, rethink their market strategy or optimize for performance.

Professional Background

  • Founder + Lead Strategist

  • NATIONAL ACCOUNTS SALES MANAGER

    A&D SALES MANAGER
    (East Coast, TX + Mountain Region)

    A&D SALES - NYC, NJ, CT

    Leveraged technology to streamline prospecting, logistics, and pricing agreements. Systems restructuring and performance coaching of the national sales team resulted in a 96% increase in strategic account sales in the first year. 

    Managed a team of 6 sales reps across diverse regions, increasing sales by 32% during a challenging economic climate. Developed new team-wide KPI performance metrics, reporting systems and ongoing training and development modules.

  • A&D SALES

    Secured a sales pipeline of over $7M. Wrote the training guide for
    Porcelanosa’s facade CEU that subsequently became the benchmark for new-hire on-boarding.

  • MARKETING MANAGER

    Designed and executed all digital and physical representations of the brand across web, print, tradeshows and showrooms. Deliverables
    contributed to a 35% increase in sales across 10 regional showrooms.

  • CORPORATE MARKETING SPECIALIST

    PRODUCT COMMUNICATIONS SPECIALIST

    Oversaw new product launches and collaborated with teams to craft
    impactful marketing campaigns for the global leader in office furniture.

On-Demand
Consulting Sessions

Once your appointment is confirmed, you'll receive instructions on how best to prepare for your session.