What Lower Interest Rates Mean for Construction — and how Sales Teams Should Adapt
Industry Analysis Sarah Roorda Industry Analysis Sarah Roorda

What Lower Interest Rates Mean for Construction — and how Sales Teams Should Adapt

There's growing anticipation that the Federal Reserve might cut interest rates later this year—a shift that would send ripple effects throughout the construction industry. At first glance, lower interest rates seem like great news. Reduced borrowing costs typically drive increased investment in commercial, residential, and infrastructure projects. 

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